City of
Corona

January 2023

Agency: Pastilla

Brand identity & system

At Pastilla, I led the development of the visual identity system for the City of Corona. The logo centers on the idea of Corona as a place of opportunity — a city where everyone belongs. It celebrates both the symbolic “crown” (as corona means crown in Spanish) and the iconic “Circle” street at the city’s heart.

The broader system expands on the brand idea of “You Belong Here,” creating a visual language that feels inclusive, optimistic, and grounded. The warm yellow and orange hues were inspired by Corona’s rich history as a citrus-producing city, while the green reflects the surrounding mountains and natural landscape. Together, the system brings a fresh perspective to the city’s future while honoring its deep roots.